The Key to Data-Driven Success for Mid-Market Companies Starts Here
The Key to Data-Driven Success for Mid-Market Companies Starts Here
What’s the #1 pain point for IT professionals? According to the business knowledge resource Insights for Professionals, it’s data center management. With this reality in mind, the foundation of digital transformation success for a data-driven business must begin at the data center level, where servers store your data, CPUs power your computations, and your systems are ideally kept stable, operational, and secure for all users, including those accessing company systems and data from multiple remote locations. Competitive mid-market companies rely on data center engineers who specialize in uptime by proactively preventing downtime, as well as connectivity, storage, security, and monitoring.
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Aunalytics Managed IT Services Safeguard Local Government Against Disruptive Weather, Cyber, and Pandemic Events
Partnering with Aunalytics for managed IT services has proven to be an extremely beneficial decision for one Ohio county government. Logan County, Ohio, has faced several significant events over the past few years, including severe weather, cyberattacks, and of course the pandemic—all of which challenged the resiliency of the county’s IT infrastructure.
As a primarily rural area, the county is in short supply of experienced technology professionals available to assist with IT management. As a result, the decision was made to contract with a skilled managed IT services provider with regional operations. This has evolved into what is today a strategic relationship with Aunalytics where the IT services and solution provider is integrated both horizontally and vertically to oversee nearly all aspects of the county’s IT operations. This includes oversight of applications, as well as servers, storage, endpoint devices, security, networking, and data protection to ensure business continuity.
This partnership has been particularly beneficial as Logan County has faced a series of challenging events:
- A powerful storm damaged the county’s courthouse, resulting in a complete closure and relocation of court staff and systems. The IT and business recovery experts at Aunalytics helped to set up transitional offices, upgrade servers, desktops and laptops to enable remote access to all required information stores, allowing the court to proceed with operations. Once repairs to the courthouse were complete, relocation support back to the building began and re-orchestration of all IT infrastructure was completed by the Aunalytics’ IT services and support team.
- In early 2021, the Jobs and Family Services Office was also severely damaged after the weight of ice and snow collapsed the roof, necessitating evacuation to a temporary facility. As with the damaged courthouse, the managed IT services team coordinated with a rented facility prior to occupancy and wired the location for operations, minimizing downtime and facilitating the quick re-opening of the temporary office location in order to return services to the community.
- The past 12 months have also seen a recurring stream of cyberattacks, where Aunalytics has defended the county’s sensitive data and systems from downtime. However, in one instance, a server at the sheriff’s headquarters was struck by an attack, resulting in a printer issue. The attack occurred on a Friday when Aunalytics took immediate action and rectified the printer issue over the weekend, returning it to proper operation by Monday morning.
- Adding to the challenges, the COVID-19 pandemic began in March of 2020, causing a number of IT issues as county employees worked remotely, exposing a large number of computing endpoints in the form of laptops, desktops, printers and other network-connected devices outside of the county walls. Aunalytics assisted by improving virtual private network (VPN) services for much higher traffic volumes than usual and managed these systems so that county employees could re-establish their work environments from home where they would be protected against the contagious and, in some cases, deadly virus.
Measuring Success
The county measures the success of its outsourced IT operations by looking at uptime and risk mitigation. Aunalytics has provided an IT services foundation that reduces the number of internal employee hours allocated to IT management and monitoring. Aunalytics enables Logan County staff to work remotely in a much more efficient and reliable manner than otherwise possible. Furthermore, both the security and disaster recovery capabilities implemented have been exceptional, guarding the county against serious downtime for many years.
According to Jack Reser, Auditor of Logan County, “The causes of downtime in a distributed IT infrastructure can be innumerable and the county has definitely had its share of events putting its services at risk. However, Aunalytics has been a reliable IT services partner, quickly responding to our challenges and with expertise that ensures we are returned to the people’s business without delay. Aunalytics has been a steadfast IT partner that we plan to work with closely in 2022 and beyond.”
Learn more about how Aunalytics Managed IT Services have benefitted the Logan County government by downloading the full case study.
Lowering Cybersecurity Insurance Premiums with Managed Security Services
Lowering Cybersecurity Insurance Premiums with Managed Security Services
Midmarket organizations face the threat of cyberattacks that put every organization at great risk. As a result, a greater number of IT professionals are turning to managed security services to lower cybersecurity insurance premiums.
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Aunalytics is a data platform company. We deliver insights as a service to answer your most important IT and business questions.
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Lowering Cybersecurity Insurance Premiums with Managed Security Services - PDF
Lowering Cybersecurity Insurance Premiums with Managed Security Services
Midmarket organizations face the threat of cyberattacks that put every organization at great risk. As a result, a greater number of IT professionals are turning to managed security services to lower cybersecurity insurance premiums.
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Aunalytics Dashboards Deliver Insights and Actionable Business Opportunities to Mid-Market Banks and Credit Unions to Achieve Greater Visibility into Data, Strengthen Regional Market Position, and Compete More Effectively
Dashboards Augment Capabilities of Aunalytics Daybreak for Financial Services Cloud-Native Data Platform to Drive Customer Intelligence and Higher Strategic Value
South Bend, IN (July 12, 2022) – Aunalytics, a leading data platform company delivering Insights-as-a-Service for mid-market businesses, announced today a new set of pre-built dashboards that augment the value delivered by the company’s DaybreakTM for Financial Services solution. The Daybreak dashboards are designed to deliver insights and actionable business results by revealing opportunities associated with customer, competitive, marketing, lending, and branch data and automatically presenting the data in a way that is easily understood, without any manual processes required.
Customer intelligence and personalized marketing in a digital world matters more than ever before, especially for mid-market banks that have traditionally relied on hometown, white glove service to win customers. With Aunalytics Daybreak for Financial Services, midsize financial institutions can target-market more efficiently, reach high-value customers with the right product offering, and win business away from competitors to expand value. With the new Daybreak dashboards, mid-market banks and credit unions can achieve greater visibility into their data and identify more opportunities to strengthen their position in regional markets and compete more effectively.
The Daybreak for Financial Services cloud-native data platform integrates and cleanses data for accuracy and mines transactional data daily with AI-powered algorithms for customer intelligence and timely actionable insights that drive strategic value.
New Daybreak Dashboards include:
Customer Profile - This dashboard delivers an enriched profile of individual customers, powered by AI- insights that deliver intelligence on future customer growth beyond mere aggregations and reports of the past. The Customer Profile offers a 360-view of each customer including analysis of data integrated from multiple sources across the organization, and mined daily for timely fresh insights that can be acted upon. Banks can identify accounts that a customer has with competitors in order to make a more attractive offer to win their business and grow customer value. They can also determine the next best product offering for customers today, based upon their transactional behavior, and gain a deeper understanding of customers and the branches they use, beyond the origination branch.
Competitor Payments - Competitor Payments reveals insights for each customer, each competitor, and type of financial product. The dashboard tracks competitor payments by amount and how long they have been taking place so that a banker or credit union can determine when customers or members are likely to look for a new product, then create better offers as a result. Competitor Payments can drill down on credit cards, mortgages, auto loans, and investment products to identify a more competitive offer and use the segmented Customer List dashboard to target them. By using targeted competitive offers made to the right customers at the right time, banks can efficiently grow value from customers to increase net deposits.
Retail KPI - Retail KPI (key performance indicators) help banks to increase total deposits and accounts, and identify growth opportunities and potential. The dashboard delivers key performance metrics to retail leaders to understand the drivers of their account and deposit growth. It enables them to analyze deposits and balances over time and understand growth trends. It also provides data for overall institution performance, as well as detailed performance for each region, branch, market, product type and individual product to identify opportunities for growth and understand which branches are driving change.
Lending KPI - The Lending KPI dashboard delivers key performance metrics to lending leaders to understand the drivers of their loan and loan balance growth. It enables them to view trends over time for original loan amounts and outstanding loan balances. The dashboard provides data for overall institution lending performance and detailed performance of lending by branch, region, market, product type, and each product to uncover opportunities for growth and understand which products, team members, and branches are driving growth. The accompanying Lending Officer dashboard reveals performance insights by team member and shows loans closed and principle amounts over time.
Marketing KPI - This dashboard delivers key performance metrics to marketing leaders on campaign effectiveness to improve targeting and reduce account acquisition cost. It enables banks to target their institution’s marketing to reach the right customer at the right time with the right offer, making marketing operations more efficient and successful by using a data driven approach. Capabilities include:
- Track campaign performance by resulting deposits and new accounts
- Understand customer acquisition cost by region, branch and product type
- Assess account and balance growth by region, branch, and product type
- Understand new account demographics
Branch Reassignment - The Branch Reassignment dashboard delivers key information to business leaders to understand branch utilization and change over time based on where a customer originates and performs business. They can identify branch growth opportunities and areas where efficiencies can be improved, and view branch utilization to see customer banking patterns. With this, banks can determine which products to market at a particular branch and more precisely target those customers who are likely to need that product.
“Daybreak dashboards offer more than just reporting on the past. They connect the dots of relevant data and use predictive analytics to create a picture revealing intelligent insights that help financial institutions build smarter business strategies,” said Kyle Davis, Vice President of Daybreak, Aunalytics. “Designed to accelerate the value derived from AI-powered insights, Daybreak dashboards enable mid-market banks and credit unions to more clearly see the opportunities presented by their data and take action to increase net income and advance their competitive position.”
About Aunalytics
Aunalytics is a data platform company delivering answers for your business. Named a Digital Innovator by analyst firm Intellyx, and selected for the prestigious Inc. 5000 list, Aunalytics provides Insights-as-a-Service to answer enterprise and mid-sized companies’ most important IT and business questions. The Aunalytics® cloud-native data platform is built for universal data access, advanced analytics and AI while unifying disparate data silos into a single golden record of accurate, actionable business information. Its DaybreakTM industry intelligent data mart combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to timely, accurate data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides on-demand scalable access to technology, data science, and AI experts to seamlessly transform customers’ businesses. To learn more contact us at +1 855-799-DATA or visit Aunalytics at https://www.aunalytics.com or on Twitter and LinkedIn.
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Denise Nelson
The Ventana Group for Aunalytics
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Managed IT Services Drive Value for Mid-Sized Businesses
In today’s world, technology is essential to business. While many organizations simply see IT as a cost center, there are ways to mitigate these costs by utilizing managed IT services to increase reliability, reduce risk, and increase operational efficiency. Organizations must invest in IT to continue to stay relevant and secure in a changing world—employees working from home during and after the pandemic is a prime example. But this kind of flexibility requires continued innovation within the IT space, and mid-sized businesses oftentimes lack the resources to do so on their own. Managed IT solutions are the key to mitigating risk while continually improving business processes—providing real business value to the company.
Increased Reliability
Modern businesses run on technology, making the IT department indispensable to daily operations. Unfortunately, outages can and do happen, and when they do, they can be very costly. Gartner estimates that on average, downtime costs companies $5,600 per minute or somewhere between $140K to $540K per hour. Even after an outage is resolved, it requires effort to restore lost data, make required updates, install necessary hardware upgrades, and ultimately get business back on track.
This worst-case scenario can be avoided by working with a managed IT services provider who works around the clock to manage hardware and software and will proactively address issues before they lead to costly outages and downtime.
Aunalytics offers a Secure Managed Services solution that includes 24/7/365 remote monitoring and management to mitigate the risk of your valuable infrastructure going down or becoming unavailable. Our advanced monitoring tool ecosystem allows us to not only respond to equipment that is reporting down in a timely manner, but also to proactively detect system issues and repair them ahead of downtime. Our remote monitoring agent includes client-based interactive support, performance management, alerting, asset management and reporting, while on-site support ensures issues can be resolved quickly at any time of day.
Reduced Security Risk
Ensuring that systems are up-to-date and constantly monitored is just one piece of the equation. Cyberattacks are an increasingly ubiquitous threat for businesses both large and small. In 2021, ransomware attacks increased by almost 105% worldwide, Fortune reports. And these increases are even higher in certain industries—in 2021, governments worldwide saw a 1,885% increase in ransomware attacks, while the health care industry faced a 755% increase, according to the 2022 Cyber Threat Report. In addition, attacks are becoming increasingly malicious and complex. Statista reports that the average duration of the downtime after a ransomware attack had increased from 15 to 20 days between Q1 2020 and Q4 2021.
Just as outages and disruptions due to technical issues can be avoided with proactive maintenance measures, there are steps organizations can take to avoid cyberattacks. McKinsey cites several tactics that have proven successful at mitigating cyberattacks which include: securing remote workstations, multifactor authentication, patch management, disabling user-level command-line capabilities and blocking TCP port 445, protecting Active Directory, and organization-wide education and training.
The in-house IT department of a mid-sized business could implement many of these tactics on its own, but generally these individuals are not data security experts. Knowing how to effectively monitor, manage, detect, prevent, and respond to cyberattacks is a very specialized skillset. Big enterprises have the bandwidth to take on these divisions. The mid-market does not.
By partnering with a managed IT services provider who is entrenched in the latest security best practices and strategies, mid-market companies avoid making costly mistakes and omissions. They can stay well-protected at all times. At Aunalytics, our security expertise includes proactive security services that your business needs to thrive. As threats evolve, your security solutions must adapt. We meet you where you are and guide you on a journey to mature your overall security posture and manage risk.
Increased Operational Efficiency
One of the biggest benefits to partnering with a managed IT services provider is increased operational efficiency. The IT team of a mid-sized business spends most of its time dealing with day-to-day challenges, and they don’t have time to think too far ahead. It can also be difficult for businesses to hire and retain IT talent. Mid-sized businesses increase operational efficiency when they utilize the talents of a managed IT services partner to advise, build, and maintain solutions on the forefront of technological advances. This partnership gives the organization’s internal team the freedom to focus on what they do best.
At Aunalytics, we strongly believe that innovation through technology makes teams more efficient. We are committed to helping organizations digitally transform by guiding and assisting them along every step of the journey. ultimately, allowing them to thrive by working side-by-side with existing teams to drive positive business outcomes through the use of Aunalytics’ technology and solutions.
Aunalytics Managed IT Services
To achieve our mission of helping mid-market businesses thrive, Aunalytics offers a wide range of managed IT and security services. It Aunalytics, we believe security is so vital that our Secure Managed Services solution includes embedded security. We offer everything needed to support the IT needs of mid-sized businesses, including:
- 24/7/365 Remote Monitoring & Management
- Synchronized Network Security Platform
- Internet Protection
- Workstation & Server Patching
- Office 365 Management & Security
- Email Filtering & Security
- Multi-Factor Authentication
- Data & Device Encryption Management
- Security Awareness Training
But at the core of all of our offerings is the team of experts that work side-by-side with clients to meet both their everyday needs and make improvements that will benefit them long-term. For urgent day-to-day issues, the Aunalytics Service Desk is available 24/7/365. Our Service Desk is comprised of knowledgeable technicians and engineers working in tandem to tackle technical issues—both simple and complex—that impact our clients. To keep your business moving forward for the future, we work with your team make improvements to your existing tech stack. With years of experience working with the mid-market, we are confident recommending new technologies and procedures your team may not even realize you need.
The technology and security experts at Aunalytics reduce your risk and increase your efficiency. Gain peace of mind by knowing that our team is there to support your tech initiatives and keep your business up and running and secure.
