Aunalytics on ActualTech Media's Spotlight Series
Aunalytics on ActualTech Media's Spotlight Series
Aunalytics CMO Katie Horvath sat down with David Davis of ActualTech Media to discuss helping companies with their data challenges. By providing Insights as a Service, we make sure data is managed and organized so it’s ready to answer your business questions.
Aunalytics Daybreak™ for Financial Services Named a Finalist in Computing’s Cloud Excellence Awards 2021
Advanced Analytics Solution Is Recognized in the ‘Most Innovative Use of Data in the Cloud’ Category
South Bend, IN (August 11, 2021) - Aunalytics, a leading data platform company delivering Insights-as-a-Service for enterprise businesses, announced that its DaybreakTM for Financial Services has been named a finalist in Computing’s Cloud Excellence Awards in the category of Most Innovative Use of Data in the Cloud. The solution enables midsize banks and credit unions to more effectively identify and deliver new services and solutions for their customers so they can better compete with large national banks.
The Computing Cloud Excellence Awards recognize some of the very best of the cloud industry, from the most innovative and compelling products and vendors, to the top use cases from end-user firms.
Aunalytics’ Daybreak for Financial Services offers the ability to target, discover and offer the right services to the right people, at the right time. The solution empowers mid-market financial institutions with advanced analytics and valuable business insights to improve customer relationships, strategically deliver new products and services through data-driven campaigns, and increase competitive advantage with the Aunalytics® side-by-side digital transformation model.
Built from the ground up for midsize banks and credit unions, Daybreak for Financial Services is a cloud-native data platform that enables users to focus on critical business outcomes. The solution seamlessly integrates and cleanses data for accuracy, ensures data governance, and employs artificial intelligence (AI) and machine learning (ML) driven analytics to glean customer intelligence and timely actionable insights that drive strategic value.
“Midsize and community banks struggle with massive amounts of siloed data that is difficult to integrate and harness for greater business value,” said Rich Carlton, President, Aunalytics. “Daybreak for Financial Services mines transactional bank data every day to deliver timely insights, such as which product is a customer most likely to purchase next. This enables mid-market banks and credit unions to more efficiently target and deliver new services and solutions for their customers so they can compete with national banks. We’re thrilled to be shortlisted for Computing’s Cloud Excellence Awards 2021 and recognized for the work we’ve done to help midmarket financial institutions gain a competitive edge against their large, national counterparts.”
The Cloud Excellence 2021 winners will be announced at a live awards ceremony on Thursday, September 23 at The Montcalm London Marble Arch in London. For more information, visit: https://event.computing.co.uk/cloudexcellenceawards/en/page/home.
Tweet this: .@Aunalytics Daybreak for Financial Services Named a Finalist in Computing’s Cloud Excellence 2021 Awards #CloudExcellenceAwards #Dataplatform #Dataanalytics #Dataintegration #Dataaccuracy #AdvancedAnalytics #ArtificialIntelligence #AI #Masterdatamanagement #MDM #DataScientist #MachineLearning #ML #DigitalTransformation #FinancialServices
About Aunalytics
Aunalytics is a data platform company delivering answers for your business. Aunalytics provides Insights-as-a-Service to answer enterprise and mid-sized companies’ most important IT and business questions. The Aunalytics® cloud-native data platform is built for universal data access, advanced analytics and AI while unifying disparate data silos into a single golden record of accurate, actionable business information. Its DaybreakTM industry intelligent data mart combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to timely, accurate data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides on-demand scalable access to technology, data science, and AI experts to seamlessly transform customers' businesses. To learn more contact us at +1 855-799-DATA or visit Aunalytics at http://www.aunalytics.com or on Twitter and LinkedIn.
PR Contact:
Denise Nelson
The Ventana Group for Aunalytics
(925) 858-5198
dnelson@theventanagroup.com
What is the Aunalytics ‘Propensity to Churn’ Smart Feature?
Customer churn represents lost opportunities as customers move their business to one of your competitors. At Aunalytics, we have nearly a decade of experience developing such models for clients in various industries, including financial institutions. For client subscribers to our Daybreak™ Analytical Database, the churn propensity report Smart FeatureTM offers a uniquely valuable dataset for understanding the risk factors that could indicate customers are about to take their business elsewhere.
The algorithm behind this Smart Feature was developed by studying historical customer churn data from many different client institutions to discover common patterns in the typical behaviors that precede account churn. One key approach to developing this algorithm was to redefine churn beyond simply customers who closed an account; instead, churn was defined to include customers who suddenly drew down a high-balance account and never returned that account balance to its previous level after a period of months. By looking at the data in this way, our data scientists were able to understand that the behaviors that predict churn often happen many months or years before an account is actually closed—for example, a customer stops using direct deposit or bill pay services, then withdraws most of the balance a few weeks to months later but doesn’t actually close the account for a few years.
Based on this deeper look at the data, Aunalytics has been able to develop an algorithm that looks at numerous factors such as customer transactional data, the age of the account, the presence of ACH deposits prior to churn, number of debit card transactions per month, online banking login frequency, and length of the total customer relationship, among others. Once this algorithm is trained on a client’s data, we can provide that client with propensity to churn scores expressed both as a standard percentile (e.g. absolute probability in the range of 0-100%) and a decile score (e.g. a score from 1-10 where 1 is the group composed of the 10% of customers least likely to churn and 10 is the 10% most likely to churn). Using these Smart Features, our clients in financial services can understand immediately what the likelihood is that a customer will churn, or build datasets to target customers at risk of churn with offers and incentives that might keep them actively using those financial products.
Aunalytics to Showcase Daybreak for Financial Services at August Industry Events Attended by Illinois, Indiana, Ohio, and Tennessee Bankers
Leading Data Platform Provider Will Demonstrate Its Advanced Analytics Solution Designed to Help Community and Midsize Banks Compete Against National Financial Institutions
South Bend, IN (August 3, 2021) - Aunalytics, a leading data platform company delivering Insights-as-a-Service for enterprise businesses, will feature its advanced analytics solution for midsize and community banks at four industry events attended by bankers from Illinois, Indiana, Ohio, and Tennessee in August. Aunalytics DaybreakTM for Financial Services enables bankers to more effectively identify and deliver new services and solutions for their customers so they can better compete with large national banks.
Aunalytics will demonstrate Daybreak for Financial Services at:
- Community Bankers Association of Ohio Annual Convention, August 10-12
- Illinois Bankers Association Annual Conference (virtual), August 11-14
- Indiana Bankers Association Convention, August 15-17
- Tennessee Credit Union League Annual Convention & Expo, August 18-20
Aunalytics’ Daybreak for Financial Services offers the ability to target, discover and offer the right services to the right people, at the right time. The solution empowers mid-market financial institutions with advanced analytics and valuable business insights to improve customer relationships, strategically deliver new products and services through data-driven campaigns, and increase competitive advantage with Aunalytics’ side-by-side digital transformation model.
Built from the ground up for midsize and community banks, Daybreak for Financial Services is a cloud-native data platform that enables users to focus on critical business outcomes. The solution seamlessly integrates and cleanses data for accuracy, ensures data governance, and employs artificial intelligence (AI) and machine learning (ML) driven analytics to glean customer intelligence and timely actionable insights that drive strategic value.
“Massive amounts of siloed data are difficult to integrate and present a real challenge to midsize and community banks that want to get a better foothold against their larger counterparts,” said Rich Carlton, President, Aunalytics. “Daybreak for Financial Services mines transactional bank data every day to deliver timely insights, such as which product is a customer most likely to purchase next. This enables mid-market banks to more efficiently target and deliver new services and solutions for their customers so they can compete with national banks. We look forward to meeting with bankers from Illinois, Indiana, Ohio, and Tennessee, and demonstrating how Daybreak helps them anticipate customer needs to deliver the right products and services at the right time to gain a critical edge.”
Tweet this: .@Aunalytics to Showcase Daybreak for Financial Services at August Industry Events Attended by Illinois, Indiana, Ohio, and Tennessee Bankers #Dataplatform #Dataanalytics #Dataintegration #Dataaccuracy #AdvancedAnalytics #ArtificialIntelligence #AI #Masterdatamanagement #MDM #DataScientist #MachineLearning #ML #DigitalTransformation #FinancialServices
About Aunalytics
Aunalytics is a data platform company delivering answers for your business. Aunalytics provides Insights-as-a-Service to answer enterprise and mid-sized companies’ most important IT and business questions. The Aunalytics® cloud-native data platform is built for universal data access, advanced analytics and AI while unifying disparate data silos into a single golden record of accurate, actionable business information. Its DaybreakTM industry intelligent data mart combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to timely, accurate data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides on-demand scalable access to technology, data science, and AI experts to seamlessly transform customers’ businesses. To learn more contact us at +1 855-799-DATA or visit Aunalytics at https://www.aunalytics.com or on Twitter and LinkedIn.
PR Contact:
Denise Nelson
The Ventana Group for Aunalytics
(925) 858-5198
dnelson@theventanagroup.com
How to Identify Which of Your Banking Customers are at Risk for Crypto Scams
The allure of investing early in the “next big thing” has led to interest in investing in cryptocurrency. Cryptocurrency is a type of digital or virtual money that exists in electronic form (no printed dollars or coins). As a new industry, it is highly unregulated compared to other types of investments and banking. While there is potential for a big win, there is strong potential for a big loss.
Crypto Buyer Profile
Crypto investors tend to be younger adults. They decide to put money into a crypto currency investment with the idea that the currency will gain value over time. When compared to current low and no interest checking and savings accounts rates, where money will not grow in a conventional banking account, crypto provides the promise of potential growth.
People use cryptocurrency for quick payments, to avoid transaction fees that regular banks charge, or because it offers some anonymity. It is typically exchanged person to person online (such as over a phone or computer) without an intermediary like a bank. This means that there is often no one to turn to if there is a problem with the exchange.
Crypto Risks
While some crypto investment opportunities may be speculative long term plays, unfortunately unscrupulous scammers have been attracted to the emerging industry. Investors may find their investment to be worth nothing and the value stolen by a scammer. New crypto currency brands emerge often and many consumers do not know which are legitimate. Because crypto currency is stored in a digital wallet, it is at risk from hackers stealing it. Because there is no banking intermediary, there is no one to turn to if there is fraud.
Crypto currencies are not backed by the government. So, if you store your crypto with a third party company that disappears or is hacked and your money is stolen, there is little to no recourse and the government has no obligation to help you get your money back.
Unlike with credit card purchases, returns and refunds are often not possible for purchases made with crypto because the unregulated industry does not offer these protections as standard.
Crypto currency values change rapidly and constantly. Value is based upon supply and demand. Unlike many investments that may fall in value but typically regain value over time, crypto is less stable. A purchase of $1000 could fall to a value of $100 in minutes. Conversely, it could rise to a value of $10,000 in minutes. But then it could change again – even while you are trying to cash out on your gain while up, it could result in a loss due to the value changing again before the transaction is complete.
How can you protect your banking customers from crypto fraud?
DaybreakTM for Financial Institutions was built specifically for mid-market banks and credit unions to get business outcomes using analytics. Daybreak can mine your transactional data to determine which of your customers has money leaving or entering your bank from a crypto currency company. This will give you an actionable list of customers for outreach and education on risks. If enriched with a listing of crypto companies known to be fraudulent, targeted outreach may be done by you to save your customers from fraud. Further, after explaining the risks of crypto and educating your customers, you may be able to offer an alternative investment opportunity to keep your customers safe and their dollars in your bank.
AC3 Achieves Significant Efficiency Gains Through Automation and Data Enrichment Using the Aunalytics Daybreak Solution
AC3 Achieves Significant Efficiency Gains Through Automation and Data Enrichment Using the Aunalytics Daybreak Solution
With Aunalytics, AC3 automates billing processes and provides revenue cycle insights to oncology providers for greater visibility into missing revenue opportunities.
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Aunalytics is a data platform company. We deliver insights as a service to answer your most important IT and business questions.
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2021 Missouri Bankers Association Annual Convention
Missouri Bankers Association Annual Convention & Trade Show
Chateau on the Lake Resort Spa & Convention Center, Branson, MO
Aunalytics is attending the 2021 MBA Annual Convention as a Gold Sponsor
Aunalytics, a leading data platform company delivering Insights-as-a-Service for enterprise businesses, will join the upcoming Missouri Bankers Association Annual Convention as a Gold Sponsor, July 13-16 in Branson, MO. Aunalytics will feature its Daybreak™ for Financial Services solution with advanced analytics that enable bankers to more effectively identify and deliver new services and solutions for their customers for greater competitive advantage.
