Why Mid-Market Organizations Need Digital Transformation Solutions that Combine the Right Technology and Talent to Achieve Business Value

Why Mid-Market Organizations Need Digital Transformation Solutions that Combine the Right Technology and Talent to Achieve Business Value

At Aunalytics, we know that an organization’s everyday data holds value, yet is a resource that often remains untapped. This is especially true for the mid-market—this market segment has been underserved and often lacks access to data management and analytics technologies and expertise. Our mission is to empower the mid-market with solutions that enable digital transformation so they can compete and stay relevant.

Digital transformation calls for mid-market companies to shift away from operational silos and work across the company to harness the power of data. This requires the integration of diverse technology across all functional business areas to enable convergence, promote a positive cultural change, drive customer value, and facilitate operational agility. Gartner’s report “Over 100 Data and Analytics Predictions Through 2025” asserts that by 2024, 75% of organizations will have established a centralized data and analytics center of excellence to support federated data and analytics initiatives and prevent enterprise failure. By 2023, organizations with shared companywide data management goals, including stewardship, governance, and semantics to enable inter-enterprise data sharing, will outperform those that don’t.

There is a recipe for successfully transforming massive amounts of corporate and third-party data created and used daily in your lines of business into a valuable asset. But to achieve business outcomes, organizations need to implement digital transformation solutions that include the right technologies/tools combined with the right talent.


Aunalytics End-to-end platform

The Right Tools and Technology

Mid-market companies generally do not currently have the tools needed to find value in their data through advanced analytics and AI. An enterprise data warehouse is only one piece of the puzzle. Successful mid-market digital transformation requires the appropriate storage and compute infrastructure, data management platform, and analytics software. It can be difficult to piece together each of these components into a single, unified system—it is expensive, time-consuming, and inefficient.

To solve this challenge, Aunalytics has developed a robust, cloud-native data platform built for universal data access, powerful analytics, and AI. Mid-market businesses benefit from using an end-to-end, cloud-based platform as it moves the burden of infrastructure procurement and maintenance to a third-party vendor in the data industry. An end-to-end platform is secure, reliable, and scalable while including the added benefit of being deployed and managed as a service. This is especially important for mid-market businesses because finding the right talent to execute digital transformation initiatives is extremely challenging in the current market.


The Right Talent and Expertise

Most IT departments do not currently have the skill sets needed for getting business value out of data. At the same time, for most mid-market companies, it does not make business sense to hire an entire division of highly compensated data experts to achieve digital transformation goals. Even if a mid-market company can find and hire these scarce resources—they were hard to come by even before the Talent War of 2022.

Experts by your sideEstablishing a side-by-side partnership with a data platform company is the key to gaining the benefits of working with experts including cloud engineers, data engineers, security experts, data scientists and other highly skilled technical resources to achieve true business value. By getting expert help, you can devote your company’s time, resources, and innovation to your business and focus on what you do best.

Aunalytics provides a team of experts who assist every step of the way. Mid-market businesses will have access to the right tools, resources, and support throughout our end-to-end process. Our team also includes industry experts who help businesses identify areas in which data can provide the most value, and guidance on how to work toward achieving these goals.


Aunalytics’ Digital Transformation Solution Gives Mid-Sized Businesses Answers


Tools + Talent = Business Outcomes


With Aunalytics, you get the technology and expertise required to complete the journey from data to actionable business results. This combination accelerates digital transformation, which allows businesses to realize the value of their investment quickly. By taking advantage of the experienced data professionals at Aunalytics, organizations can save time and avoid making costly mistakes while also maximizing the value currently hidden in their data.

ND Industry Labs + Aunalytics

Aunalytics Partners with Notre Dame’s iNDustry Labs to Help Facilitate Local Manufacturing Industry’s Digital Transformation Journey

Partnership Will Assist Manufacturing Organizations in Indiana’s South Bend-Elkhart Region to Effectively Compete in an Increasingly Digital and Global Marketplace Through Data-driven Analytics

ND Industry Labs + AunalyticsSouth Bend, Ind. (June 14, 2022)Aunalytics, a leading data platform company delivering Insights-as-a-Service for enterprise businesses, announced today an innovative collaboration with the University of Notre Dame’s iNDustry Labs to benefit local manufacturing businesses. The partnership is designed to assist businesses in the South Bend-Elkhart (SBE) region of Indiana as they advance their digital transformation goals and compete in an increasingly digital and global marketplace through data-driven analytics.

The partnership will provide a cloud data and analytics platform to Notre Dame researchers and students working with iNDustry Labs business partners through the University’s Applied Analytics & Emerging Technology Lab (AETL), part of the Lucy Family Institute for Data & Society.  The platform will enable the AETL team to work in a nimble data environment to gather insights and answer questions, driving value for partner businesses and offering students real-world scenarios to hone their skills. Through rapid prototyping, collaboration on algorithms and creation of data models, researchers and practitioners can work to create actionable insights.

More than a third of the SBE region's workforce is employed in manufacturing. Like other industry sectors, manufacturing companies are grappling with the costs associated with digital transformation to remain competitive in today’s data-driven era. The ability to aggregate siloed data from multiple sources, cleanse and organize data so that analytics can be applied to drive actionable insights, is critical to getting ahead. By achieving a 360-degree view of inventory and sales performance across different sales channels, manufacturing companies can perform the analysis needed to make better, more strategic decisions about how to move their businesses forward.

“This unique collaboration serves both the University’s mission and the needs of local industry partners,” said Rick Johnson, managing director of AETL. “It will greatly reduce the time needed to connect students and researchers with innovative companies, provide students with hands-on industry experience and help companies advance their business and attract new talent.”

The initiative is currently in its first phase, with a team of data scientists in place preparing the Aunalytics platform for University use. Once the platform is in place, contracted manufacturing companies can move into a pilot phase, where Notre Dame students will prepare their data - aggregating, cleansing, and organizing it - for analytics use.

“By providing our technology and services to this collaboration, we’re in a position to assist the SBE region’s industrial businesses in remaining competitive as data-driven insights become increasingly critical to standard business operations,” said Rich Carlton, president and CRO of Aunalytics. “We are very excited to be in partnership with the University, and to help facilitate the opportunities created when academic resources, enhancement of student skills, and industry growth intersect in support of a common goal.”

About iNDustry Labs

The University of Notre Dame’s iNDustry Labs forges innovative partnerships between the South Bend - Elkhart region’s industries and dedicated resources at the University to support a more prosperous region. An anchor of the South Bend-Elkhart region’s Labs for Industry Futures and Transformation (LIFT) Network, it was established through a $42.4 million grant awarded to Notre Dame in 2019 from Lilly Endowment, Inc.

About the Applied Analytics & Emerging Technology Lab

The Applied Analytics & Emerging Technology Lab (AETL), as part of the University of Notre Dame’s Lucy Family Institute for Data & Society, collaborates with iNDustry Labs to help accelerate economic and innovation impact in the South-Bend Elkhart region, achieving the goals of the LIFT Network. The AETL was in part made possible by a grant awarded to the University of Notre Dame in 2019 from Lilly Endowment Inc.

About Aunalytics

Aunalytics is a data platform company delivering answers for your business. Named a Digital Innovator by analyst firm Intellyx, and selected for the prestigious Inc. 5000 list, Aunalytics provides Insights-as-a-Service to answer enterprise and mid-sized companies’ most important IT and business questions. The Aunalytics® cloud-native data platform is built for universal data access, advanced analytics and AI while unifying disparate data silos into a single golden record of accurate, actionable business information. Its DaybreakTM industry intelligent data mart combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to timely, accurate data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides on-demand scalable access to technology, data science, and AI experts to seamlessly transform customers’ businesses. To learn more contact us at +1 855-799-DATA or visit Aunalytics at https://www.aunalytics.com  or on Twitter and LinkedIn.


PR Contact:
Denise Nelson
The Ventana Group for Aunalytics
(925) 858-5198