Ransomware Attacks Now Target Community Businesses
If you think that your business will not be a target for ransomware attackers, think again. This is no longer a problem only for large enterprises—now, ransomware attacks target community businesses as well.
The Battle Creek, Michigan community woke up to a May Day attack that forced its Kellogg Community College (KCC) to close all operations. In the middle of preparations for final exams, all five campuses serving approximately 6900 students closed and all operations came to a screaming halt.
The community college posted alerts on its website and social media:

Eric Greene, the Vice President for Strategy, Relations, and Communications at KCC said: “We are still working to understand the full extent of this incident, but as soon as we became aware of it, we immediately assembled a multi-disciplinary team and engaged independent legal counsel and external forensic experts.”
Greene continued, “KCC had backups in place, and we are working systematically with our IT experts to restore our operations.” But even though KCC had backups, “As a precautionary measure, all campuses have been disconnected and our systems will remain offline until they are deemed secure by our IT experts. As a result, our students and staff might experience delays accessing our services, including campus emails, online classes, and resources,” Greene said.
Back-ups alone are not sufficient to prevent business disruption when a ransomware attack hits. Preventing the attack, rather than having to respond to it, is key. KCC remained closed for three days while IT scrambled. All computer access to university systems had to be shut down in an attempt to stop further damage. The response and mitigation included a forced password reset for all students, faculty and staff, and adding multi-factor authentication (MFA) for all users.
Enable Multi-factor Authentication
MFA is an important security measure when people access systems remotely. It provides an extra level of verification to make sure that the user attempting to access the system is really an authorized user and not a bad actor trying to get in. Modern business regularly includes employees logging in from home, travel and mobile devices to access data and systems from their organization. As such, the old firewall security perimeter around your place of business does not protect you. Modern security requires focus on users and access. MFA is something that is easy to add to your security stack. The protection benefit from MFA far outweighs the resource cost of installing and using the technology. Really, there is no excuse for not having MFA in today’s threat landscape. It is standard.
So if you do nothing else this year to improve your security posture, add MFA. But considering that community businesses are becoming targets for cybercrimes, unless you can afford a complete shut-down of your business, it is becoming a must to have modern security technologies (including robust monitoring so that you are equipped to prevent attacks and are better positioned to respond and mitigate), in addition to back-up and disaster recovery plans.
Shift Applications to the Cloud
Mid-market businesses are shifting security and data center responsibilities from on premise servers and security maintained by their IT department, to partnering with cloud experts who run data centers, keeping client systems stable and secure as their full time business. The trend with line of business applications used by your team for daily operations is cloud. As more and more community businesses use cloud based apps for functions like accounting, customer portals, ERP, CRM and HR, having cloud experts with the tools and the skills to be able to secure your organization’s data (from multiple sources) for safe use by remote users makes more sense than trying to build a security fortress yourself at your place of business.
Partner with Experts
If cybersecurity is not your main line of business, partner with security experts unless you want cybersecurity to become your main line of business. It will consume your resources to stay current with emerging threats, protective means, 24/7/365 monitoring, best practices and constantly evolving security measures. The ever increasing sophistication and volume of attacks has shifted the answer to the “buy it or build it” question for this critical business service from the solution being your in-house IT department to the solution requiring managed security services to supplement your in-house IT team.
Don’t become the next ransomware attack headline. Community businesses can take steps to avoid ransomware attacks. An ounce of prevention, after all, is less costly than the cost of operational shut-down, PR scramble, customer service disruption, brand reputation tarnishment, and emergency security consultant fees paid when you are in the middle of an attack that succeeded.
2022 Grand Rapids IT Symposium
Grand Rapids IT Symposium
DeVos Place, Grand Rapids, MI
Aunalytics to attend the 2022 Grand Rapids IT Symposium
Aunalytics is excited to showcase its Secure Managed Services and Advanced Security offerings at the 2022 Grand Rapids IT Symposium. The Aunalytics service stack combines mission critical IT services leveraging zero trust end-to-end security to ensure people and data are protected regardless of location.

IAF - CYBERSECURITY The Quiet War
International Affairs Forum
CYBERSECURITY: The Quiet War
Traverse City, MI
Kerry Vickers, CISO, moderating "CYBERSECURITY: The Quiet War" at IAF
Kerry Vickers, the Chief Information Security Officer at Aunalytics, will be moderating “CYBERSECURITY: The Quiet War” an International Affairs Forum event on Thursday, May 19th. The event will feature Joshua Larocca, Managing Director at Stroz Friedberg and former trial attorney with the Counterterrorism Section, U.S. Department of Justice. The discussion will be screened in-person at the Dennos Museum Center Milliken Auditorium in Traverse City, MI, and will also be livestreamed.

Aunalytics Executive to Present Session on Mobile Offices & Working Remotely at the Michigan Municipal Treasurers Association’s 2022 Basic Institute Conference
Vice President of Sales - Cloud, Steve Burdick, Will Discuss Strategies to Improve Consistent Data Access While Protecting the Security Perimeter, How to Mitigate Risks and Create Better Remote Work Scenarios
South Bend, IN (April 20, 2022) - Aunalytics, a leading data platform company delivering Insights-as-a-Service for enterprise businesses, announced today that Steve Burdick, Vice President of Sales - Cloud for Aunalytics, will present a session titled Mobile Offices & Working Remotely at the Michigan Municipal Treasurers Association’s 2022 Basic Institute conference on April 28. The conference will be held at the Comfort Inn & Suites in Mt. Pleasant, Michigan.
With remote work more prevalent than ever, most businesses now hold some form of sensitive data in the cloud and workers access company data from remote locations. Zero trust security principles based on a user’s credentials instead of a user’s location within a firewalled company facility, are the new norm.
Cybersecurity attacks have increased to higher than ever levels. It has been reported that ransomware attacks, which are reaching new levels of sophistication, increased more than 90 percent in 2021 with demands for payment skyrocketing into tens of millions of dollars.
Burdick's Mobile Offices & Working Remotely session will address how today’s modern work settings demand more mobility than ever, but the consequences of working remotely create cyber security challenges for all organizations. With distributed workforces becoming a critical part of the new reality, the security perimeter can span hundreds, and even thousands, of networks that are potentially exposed to risk at every point.
Session attendees will learn strategies to improve consistent access to data while protecting the security perimeter, how to mitigate risks, and create better remote work scenarios.
Tweet this: .@Aunalytics Aunalytics Executive to Present Session on Mobile Offices & Working Remotely at the Michigan Municipal Treasurers Association’s 2022 Basic Institute Conference #FinancialServices #Banks #CreditUnions #Dataplatform #DataAnalytics #Dataintegration #Dataaccuracy #AdvancedAnalytics #ArtificialIntelligence #AI #Masterdatamanagement #MDM #DataScientist #MachineLearning #ML #DigitalTransformation #FinancialServices
About Aunalytics
Aunalytics is a data platform company delivering answers for your business. Named a Digital Innovator by analyst firm Intellyx, and selected for the prestigious Inc. 5000 list, Aunalytics provides Insights-as-a-Service to answer enterprise and mid-sized companies’ most important IT and business questions. The Aunalytics® cloud-native data platform is built for universal data access, advanced analytics and AI while unifying disparate data silos into a single golden record of accurate, actionable business information. Its DaybreakTM industry intelligent data mart combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to timely, accurate data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides on-demand scalable access to technology, data science, and AI experts to seamlessly transform customers’ businesses. To learn more contact us at +1 855-799-DATA or visit Aunalytics at https://www.aunalytics.com or on Twitter and LinkedIn.
PR Contact:
Denise Nelson
The Ventana Group for Aunalytics
(925) 858-5198
dnelson@theventanagroup.com
MMTA 2022 Basic Institute
2022 Basic Institute
Michigan Municipal Treasurers Association
Mt. Pleasant, MI
Steve Burdick presenting "Mobile Offices & Working Remotely" at the MMTA 2022 Basic Institute
Steve Burdick, Vice President of Sales – Cloud, will be presenting “Mobile Offices & Working Remotely” at the 2022 Basic Institute event presented by the Michigan Municipal Treasurers Association. Steve will be giving tips on how organizations can keep their mobile workforce both comfortable and secure.

The Visible and Invisible Risks of Cryptocurrency for Banks and Credit Unions
The Visible and Invisible Risks of Cryptocurrency for Banks and Credit Unions
The allure of investing early in the “next big thing” has led to increased interest in crypto investment. As a new industry, it is highly unregulated compared to other types of investments and banking. While there is potential for a big win, there is strong potential for a big loss. As a bank or credit union, here’s what you need to know to protect your institution.

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Featured Content
The Visible and Invisible Risks of Cryptocurrency for Banks and Credit Unions - PDF
The Visible and Invisible Risks of Cryptocurrency for Banks and Credit Unions
The allure of investing early in the “next big thing” has led to increased interest in crypto investment. As a new industry, it is highly unregulated compared to other types of investments and banking. While there is potential for a big win, there is strong potential for a big lose. As a bank or credit union, here’s what you need to know to protect your institution.
Aunalytics President Rich Carlton to Deliver Keynote Address at Virtual Fintech Conference, and CMO Katie Horvath to Present at Bankers Education Summit in April
Leading Data Platform Provider Will Demonstrate Aunalytics Daybreak for Financial Services at National and Statewide Industry Events Attended by Bankers and Credit Unions
South Bend, IN (March 30, 2022) – Aunalytics, a leading data platform company delivering Insights-as-a-Service for enterprise businesses, announced today that President Rich Carlton will deliver a keynote address at the Washington Bankers Association Virtual Fintech Conference on April 20, and participate in a panel at the conference on April 21. Aunalytics Chief Marketing Officer Katie Horvath will also present in April, at the Michigan Bankers Association Bankers Education Summit and Trade Show. Both Carlton and Horvath will discuss how mid-market bankers and credit unions can increase market share with AI-driven personalized interactions with customers and members.
Aunalytics will participate in multiple industry events in April, showcasing DaybreakTM for Financial Services, an advanced data analytics solution for community banks and credit unions:
- Ohio Bankers League Security & Technology Conference, April 6-8
- FIS Emerald, April 11-13
- Michigan Bankers Association BEST (Bankers Education Summit & Trade Show) Conference, April 12-14
- Cornerstone League IMPACT 2022: Annual Meeting & Council Forum, April 20-22 (Texas, Arkansas, Oklahoma credit unions)
- Washington Bankers Association Virtual Fintech Conference, April 20-21
- Minnesota Credit Union Network ACCELERATE 22 Annual Conference, April 21-22
Daybreak for Financial Services enables midsize financial institutions to gain customer intelligence and grow their lifetime value, predict churn, determine which products to introduce to customers and when, based upon deep learning models that are informed by data. Built from the ground up, Daybreak for Financial Services is a cloud-native data platform that enables users to focus on critical business outcomes. The solution seamlessly integrates and cleanses data for accuracy, ensures data governance, and employs artificial intelligence (AI) and machine learning (ML) driven analytics to glean customer intelligence and timely actionable insights that drive strategic value.
“Midmarket financial institutions can thrive by redefining the local experience and digitally transforming how they operate,” said Horvath. “The ability to target, discover and offer the right services to the right people, at the right time, improves customer relationships, delivers new products and services through data-driven campaigns, and accelerates competitive advantage. Consumers demand digital experiences and view personalization as the default standard for engagement. Personalized marketing in a digital world matters more than ever before, especially for midmarket banks that have traditionally relied upon hometown, white glove service to win customers. Using Aunalytics Daybreak for Financial Services, midsize banks can now benefit from the advanced analytics that their large national counterparts have employed, to make personalized interactions data driven. This enables mid-market financial institutions to target-market more efficiently, reach high-value customers with the right product offering, and win business away from competitors to expand value. We look forward to meeting with bankers and credit unions at a variety of industry events in April and demonstrating how Daybreak for Financial Services can help them strengthen their position in regional markets and compete more effectively.”
Tweet this: .@Aunalytics Aunalytics President to Deliver Keynote at Fintech Conference & CMO to Present at Bankers Education Summit in April #FinancialServices #Banks #CreditUnions #Dataplatform #DataAnalytics #Dataintegration #Dataaccuracy #AdvancedAnalytics #ArtificialIntelligence #AI #Masterdatamanagement #MDM #DataScientist #MachineLearning #ML #DigitalTransformation #FinancialServices
About Aunalytics
Aunalytics is a data platform company delivering answers for your business. Named a Digital Innovator by analyst firm Intellyx, and selected for the prestigious Inc. 5000 list, Aunalytics provides Insights-as-a-Service to answer enterprise and mid-sized companies’ most important IT and business questions. The Aunalytics® cloud-native data platform is built for universal data access, advanced analytics and AI while unifying disparate data silos into a single golden record of accurate, actionable business information. Its DaybreakTM industry intelligent data mart combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to timely, accurate data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides on-demand scalable access to technology, data science, and AI experts to seamlessly transform customers’ businesses. To learn more contact us at +1 855-799-DATA or visit Aunalytics at https://www.aunalytics.com or on Twitter and LinkedIn.
PR Contact:
Denise Nelson
The Ventana Group for Aunalytics
(925) 858-5198
dnelson@theventanagroup.com
2022 Ohio Bankers League Security & Technology Conference
2022 Ohio Bankers League Security & Technology Conference
Embassy Suites by Hilton Columbus Airport, Columbus, OH
Aunalytics to Attend 2022 OBL Security & Technology Conference
Aunalytics is excited to attend the 2022 Ohio Banker’s League Security & Technology Conference. Aunalytics is excited to showcase our expertise in Enterprise Security and banking analytics. Daybreak™ for Financial Services enables community banks to use transactional data to more effectively identify and deliver new services and solutions for their customers so they can make smarter decisions and better compete with large national banks.

Why Cybersecurity Should Be a Top Priority for Mid-market Businesses
Cybersecurity should be a top priority for mid-market organizations. With remote working at its highest, most businesses now hold some form of sensitive data in the cloud and workers access company data from remote locations. Zero trust security principles based upon a user’s credentials instead of a user’s location within a firewalled company facility are the new norm.
At the same time, the number of cybersecurity attacks has increased to its highest levels ever. It has been reported that ransomware attacks increased over 90% in 2021. Ransomware has hit new levels of sophistication, with demands for payment skyrocketing into the tens of millions. McKinsey reports that attacks are motivated by:
- Vulnerabilities posed by pandemic weary organizations and workers logging in from unsecured home networks
- Ever advancing connectivity driven by advancing digitization
- Threat actors are now “dwelling” undetected within victims’ environments (instead of using a smash and grab approach) to better understand where the highest value data and information lives and then selling that to the highest bidder
- More companies have been forced to pay ransoms to regain control of their networks and data, so hackers are further incentivized to innovate on this lucrative threat
Companies need to ensure they remain resilient by focusing on ransomware prevention, preparation, response, and recovery strategies. This is a journey—threats continue to evolve and staying ready means staying up to date with new threats of increasing sophistication, cyber security strategies, and best practices. Over time, increasing cyber maturity creates a resilient environment where attacks may still occur but do not have the same impact they would otherwise.
Mid-market businesses need expert skills in cloud security and data security, which is not standard in mid-market IT department skillsets. Keeping servers in a closet guarded by your IT department is extremely risky for data protection. With constantly looming cyber threats, organizations should make cybersecurity best practices a top business priority—and Aunalytics is here to help.









