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Aunalytics to Showcase Its Advanced Data Analytics Solution for Mid-market Banks and Credit Unions at August Financial Services Events

Leading Data Platform Provider Will Feature Its Aunalytics Daybreak for Financial Services and How Data-driven Marketing Can Help Win Business and Strengthen their Position in Regional Markets

South Bend, IN (August 9, 2022)Aunalytics, a leading data platform company delivering Insights-as-a-Service for mid-market businesses, announced today its participation at three financial services events in August. The company will showcase its DaybreakTM for Financial Services advanced data analytics solution and demonstrate how midmarket banks and credit unions can use artificial intelligence (AI)-powered data analytics to increase business wins and compete more effectively.

August events include:

Daybreak for Financial Services enables midsize financial institutions to gain customer intelligence and grow their lifetime value, predict churn, determine which products to introduce to customers and when, based upon deep learning models that are informed by data. Built from the ground up, Daybreak for Financial Services is a cloud-native data platform that enables users to focus on critical business outcomes. The solution seamlessly integrates and cleanses data for accuracy, ensures data governance, and employs artificial intelligence (AI) and machine learning (ML) driven analytics to glean customer intelligence and timely actionable insights that drive strategic value.

“Personalized marketing in a digital world matters more than ever before, especially for midmarket banks and credit unions that have traditionally relied upon hometown, white glove service to win customers,” said Katie Horvath, Chief Marketing Officer of Aunalytics. “Using Aunalytics Daybreak for Financial Services, mid-market banks and credit unions can now deploy advanced analytics to more highly personalize their interactions with customers and members. It enables them to target-market more efficiently with the right product offering at the right time, and win business away from competitors to increase revenue. We look forward to meeting with bankers and credit unions in August, and demonstrating how Daybreak for Financial Services can help them strengthen their position in regional markets and compete more effectively.”

 

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About Aunalytics

Aunalytics is a data platform company delivering answers for your business. Named a Digital Innovator by analyst firm Intellyx, and selected for the prestigious Inc. 5000 list, Aunalytics provides Insights-as-a-Service to answer enterprise and mid-sized companies’ most important IT and business questions. The Aunalytics® cloud-native data platform is built for universal data access, advanced analytics and AI while unifying disparate data silos into a single golden record of accurate, actionable business information. Its DaybreakTM industry intelligent data mart combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to timely, accurate data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides on-demand scalable access to technology, data science, and AI experts to seamlessly transform customers’ businesses. To learn more contact us at +1 855-799-DATA or visit Aunalytics at https://www.aunalytics.com or on Twitter and LinkedIn.

 

PR Contact:
Denise Nelson
The Ventana Group for Aunalytics
(925) 858-5198
dnelson@theventanagroup.com


Aunalytics Dashboards Deliver Insights and Actionable Business Opportunities

Aunalytics Dashboards Deliver Insights and Actionable Business Opportunities to Mid-Market Banks and Credit Unions to Achieve Greater Visibility into Data, Strengthen Regional Market Position, and Compete More Effectively

Dashboards Augment Capabilities of Aunalytics Daybreak for Financial Services Cloud-Native Data Platform to Drive Customer Intelligence and Higher Strategic Value 

South Bend, IN (July 12, 2022)Aunalytics, a leading data platform company delivering Insights-as-a-Service for mid-market businesses, announced today a new set of pre-built dashboards that augment the value delivered by the company’s DaybreakTM for Financial Services solution. The Daybreak dashboards are designed to deliver insights and actionable business results by revealing opportunities associated with customer, competitive, marketing, lending, and branch data and automatically presenting the data in a way that is easily understood, without any manual processes required.

Customer intelligence and personalized marketing in a digital world matters more than ever before, especially for mid-market banks that have traditionally relied on hometown, white glove service to win customers. With Aunalytics Daybreak for Financial Services, midsize financial institutions can target-market more efficiently, reach high-value customers with the right product offering, and win business away from competitors to expand value. With the new Daybreak dashboards, mid-market banks and credit unions can achieve greater visibility into their data and identify more opportunities to strengthen their position in regional markets and compete more effectively.

The Daybreak for Financial Services cloud-native data platform integrates and cleanses data for accuracy and mines transactional data daily with AI-powered algorithms for customer intelligence and timely actionable insights that drive strategic value.

New Daybreak Dashboards include:

Customer Profile - This dashboard delivers an enriched profile of individual customers, powered by AI- insights that deliver intelligence on future customer growth beyond mere aggregations and reports of the past.  The Customer Profile offers a 360-view of each customer including analysis of data integrated from multiple sources across the organization, and mined daily for timely fresh insights that can be acted upon. Banks can identify accounts that a customer has with competitors in order to make a more attractive offer to win their business and grow customer value. They can also determine the next best product offering for customers today, based upon their transactional behavior, and gain a deeper understanding of customers and the branches they use, beyond the origination branch.

Competitor Payments - Competitor Payments reveals insights for each customer, each competitor, and type of financial product. The dashboard tracks competitor payments by amount and how long they have been taking place so that a banker or credit union can determine when customers or members are likely to look for a new product, then create better offers as a result. Competitor Payments can drill down on credit cards, mortgages, auto loans, and investment products to identify a more competitive offer and use the segmented Customer List dashboard to target them. By using targeted competitive offers made to the right customers at the right time, banks can efficiently grow value from customers to increase net deposits.

Retail KPI - Retail KPI (key performance indicators) help banks to increase total deposits and accounts, and identify growth opportunities and potential. The dashboard delivers key performance metrics to retail leaders to understand the drivers of their account and deposit growth. It enables them to analyze deposits and balances over time and understand growth trends. It also provides data for overall institution performance, as well as detailed performance for each region, branch, market, product type and individual product to identify opportunities for growth and understand which branches are driving change.

Lending KPI - The Lending KPI dashboard delivers key performance metrics to lending leaders to understand the drivers of their loan and loan balance growth. It enables them to view trends over time for original loan amounts and outstanding loan balances. The dashboard provides data for overall institution lending performance and detailed performance of lending by branch, region, market, product type, and each product to uncover opportunities for growth and understand which products, team members, and branches are driving growth. The accompanying Lending Officer dashboard reveals performance insights by team member and shows loans closed and principle amounts over time.

Marketing KPI - This dashboard delivers key performance metrics to marketing leaders on campaign effectiveness to improve targeting and reduce account acquisition cost. It enables banks to target their institution’s marketing to reach the right customer at the right time with the right offer, making marketing operations more efficient and successful by using a data driven approach. Capabilities include:

  • Track campaign performance by resulting deposits and new accounts
  • Understand customer acquisition cost by region, branch and product type
  • Assess account and balance growth by region, branch, and product type
  • Understand new account demographics

Branch Reassignment - The Branch Reassignment dashboard delivers key information to business leaders to understand branch utilization and change over time based on where a customer originates and performs business. They can identify branch growth opportunities and areas where efficiencies can be improved, and view branch utilization to see customer banking patterns. With this, banks can determine which products to market at a particular branch and more precisely target those customers who are likely to need that product.

“Daybreak dashboards offer more than just reporting on the past. They connect the dots of relevant data and use predictive analytics to create a picture revealing intelligent insights that help financial institutions build smarter business strategies,” said Kyle Davis, Vice President of Daybreak, Aunalytics. “Designed to accelerate the value derived from AI-powered insights, Daybreak dashboards enable mid-market banks and credit unions to more clearly see the opportunities presented by their data and take action to increase net income and advance their competitive position.”

 

About Aunalytics

Aunalytics is a data platform company delivering answers for your business. Named a Digital Innovator by analyst firm Intellyx, and selected for the prestigious Inc. 5000 list, Aunalytics provides Insights-as-a-Service to answer enterprise and mid-sized companies’ most important IT and business questions. The Aunalytics® cloud-native data platform is built for universal data access, advanced analytics and AI while unifying disparate data silos into a single golden record of accurate, actionable business information. Its DaybreakTM industry intelligent data mart combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to timely, accurate data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides on-demand scalable access to technology, data science, and AI experts to seamlessly transform customers’ businesses. To learn more contact us at +1 855-799-DATA or visit Aunalytics at https://www.aunalytics.com  or on Twitter and LinkedIn.

 

PR Contact:
Denise Nelson
The Ventana Group for Aunalytics
(925) 858-5198
dnelson@theventanagroup.com


Crypto Risks for Banks and CUs

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The allure of investing early in the “next big thing” has led to increased interest in crypto investment. As a new industry, it is highly unregulated compared to other types of investments and banking. While there is potential for a big win, there is strong potential for a big loss. As a bank or credit union, here’s what you need to know to protect your institution.

Crypto Risks for Banks and CUs
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Community Bank Takes Strategy-First Approach to Streamline Customer Intelligence and Business Operations

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eBook: Top 5 Imperative 2022 Banking Technology Predictions for Mid-Market Financial Institutions

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As we move away from the initial shock to our economy caused by the global pandemic, and continue to feel its ripple effects in the supply chain, the jobs market, and price increases in nearly every sector, 2022 reveals that time is of the essence for new leaders to emerge in mid-market banking with smart technology investments.

Top 5 Imperative 2022 Banking Tech Predictions
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