Why Using a Data Warehouse Optimizes Analytics

Beginning an analytics project is no small task. After choosing the initial question to be answered and formulating a plan of actions to be taken as a result, the next logical step is to complete an inventory of the available data sources and determine what data is needed to reach the decided-upon analysis goal. It’s common for a company to have…

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Decision Trees: An Overview

Introduction If you’ve been reading our blog regularly, you have noticed that we mention decision trees as a modeling tool and have seen us use a few examples of them to illustrate our points. This month, we’ve decided to go more in depth on decision trees—below is a simplified, yet comprehensive, description of what they are, why we use them, how…

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