Doctor examining a patient

Improving Patient Care with Big Data

by Aunalytics • August 2, 2016

Health care is something that touches everyone’s lives, from the moment they are born. Currently, there are nearly 6,000 hospitals in the United States, as well as almost 900,000 professionally active physicians, according to statistics gathered by Becker’s Hospital Review. This represents a lot of possibilities for patients to get the care they need. And as […]

Woman using apps on a smartphone

What can clickstream data tell you about your business?

by Aunalytics • July 14, 2016

Today, more businesses leverage big data to inform important decisions than ever before. This information can come from a range of different sources, each of which paints an insightful new picture of the company, its customers or both. However, in order to reap these benefits, organizations must not only have the data itself, but the skills […]

many images coming from a single point

Gain Higher Value Customers with Lower Marketing Costs Using Data Analytics

by Aunalytics • June 24, 2016

Big data is making waves across all sorts of industries, enabling executives to more easily identify the best strategies for success. This not only opens the doors to all types of improvements and enhancements, but can offer a competitive edge for the organizations that bring analytics practices into the fold. This is true across nearly […]

Internet of Things imagery showing connected device icons

The Internet of Things: Challenges, Insights, & The Future

by Aunalytics • March 30, 2016

This month, we sat down with Aunalytics’ Vice President of Predictive Modeling, David Cieslak, PhD, to discuss his work on Internet of Things (IoT) analysis. We talked about the unique challenges of this type of project and what he’s learned, interesting insights he has discovered, and his thoughts on the future of the IoT field. […]

Laptop connected to Google Analytics and BigQuery

Getting More from Web Analysis with The Right Tools

by Julie Grisanti • March 7, 2016

It is important for a business to maintain a website in some form or another. Some business websites are purely informational, providing basic details on the company. Others are a means to gain new leads or sell products. Still others could even be considered the business’ product itself, such as media outlets specializing in the […]

Media and cable companies benefit from analytics

Cable and Media Companies Benefit from Analytics

by Julie Grisanti • February 5, 2016

All types of companies and organizations benefit from data analysis. Two industries in which we have seen these benefits firsthand are cable and media. Over the years, we have worked with many companies in these fields to improve their businesses through data—from working with cable companies to increase the number of subscribers, to helping media […]

Top Analytics Stories of 2015

Top 10 Most Intriguing Analytics Stories of 2015

by Julie Grisanti • January 8, 2016

As we look forward to continued growth and technological advances in the year 2016, we wanted to take a quick look back at some of our favorite articles and news stories about big data and analytics published throughout 2015. From advances in self-driving cars to increases in farming efficiency, analytics has played a role in […]

The importance of crafting a data narrative

The Importance of Crafting a Data Narrative

by Julie Grisanti • December 3, 2015

In a data-driven world, it is easy to assume that the numbers resulting from an analysis will be be sufficient for decision-making. After all, numbers speak for themselves! However, statistics cannot be analyzed in a vacuum. It is important to keep in mind the overall context in which the numbers exist—sometimes numbers alone don’t tell […]