Patient talking to doctor

Aunalytics’ Director of Healthcare Analytics Discusses Costs, Process Efficiency

by Aunalytics • December 9, 2016

The healthcare industry is one of the most quickly changing markets today. This isn’t just the opinion of healthcare providers operating in the sector, but also of DiAnna Peffley, Aunalytics’ Director of Healthcare Analytics. Peffley has been with the company for a little over a year, but in that time, has learned much about the impact data […]


Northern Indiana Tableau User Group

Aunalytics Launches Tableau User Group: Expanding the Benefits of Data Analytics

by Aunalytics • November 17, 2016

No matter how skilled a workforce or data analyst is, it can be difficult to clearly identify insights from rows and columns of data. What’s more, the pressure is on for many enterprises to make the best use of their value-rich big data and ensure that analysis leads to results that will support the value […]


Four Vs of Big Data: Volume, Velocity, Variety, Veracity

Big Data: 4 Reasons the Analytics Boom is Just Beginning

by Aunalytics • November 10, 2016

The big data, analytics and business intelligence markets have grown considerably over the past few years, especially as companies in every industry realize the opportunities that such strategies can unlock for their organizations. What’s more, expansion in this sector will only continue in the next few years – and at a breakneck pace. While there are […]


Woman standing behind map of world with various nodes and connections

Top trends in big data: What’s on the horizon of analytics?

by Aunalytics • November 3, 2016

What are the biggest trends in the analytics industry currently, and how should your organization be using its big data? By now, it’s no secret that big data can offer today’s enterprises considerable advantages. And while the buzz surrounding this impactful strategy has died down, that doesn’t mean that analytics aren’t continuing to be a […]


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Data-Driven Marketing: 5 Ways to Leverage Big Data to Boost Your Brand

by Aunalytics • October 27, 2016

Marketing is one of the most important business processes today. Besides getting the word out about your company and attracting new customers, a well-supported marketing campaign can also enhance your brand’s position in the overall marketplace. However, understanding its importance and leveraging marketing for the best benefit of the organization are two separate battles. Today’s […]


Man and woman walking through mall with packages, next to a Christmas tree

Big Data Leads to Big Wins: Preparing for the Holiday Season with Analysis

by Aunalytics • October 21, 2016

While it may seem far off, the holiday shopping season is closer than many of us realize. This time of year means a few things for retailers in particular, including increasing demands and rising website traffic alongside considerably boosted revenues. In fact, many companies generate the bulk of their profits during these last crucial months […]


Group of people working on computers and tablets, discussing charts and graphs

Big Data Analytics: Bringing Business Departments Together

by Aunalytics • October 13, 2016

The list of advantages that big data analytics can provide seems to grow with every initiative a business tackles. From boosting efficiencies to making smarter decisions about enterprise goals, big data has brought considerable benefits to every industry leveraging it today. While many of these perks focus around the results of an analytics project, there […]


Illustration showing Internet of Things devices

4 Ways the Internet of Things is Reshaping Retail

by Aunalytics • October 7, 2016

The concept of the Internet of Things – where appliances and other devices are equipped with Bluetooth, enabling them to connect, communicate and provide a range of data – has been around for some time. It wasn’t until recently, however, that this network of connected devices actually began to form in the real world. Now, […]