In the competitive financial services landscape, increasing revenue through new customer acquisition alone is a challenge. According to the Harvard Business Review, it can be anywhere from five to 25 times more expensive to acquire a new customer than to retain an existing one. While new customer acquisition is important, retention and expansion of existing relationships should be a high priority—especially during economic downturns when reducing costs is imperative. A recent report by Bain & Company states, “In financial services, a 5% increase in customer retention produces more than a 25% increase in profit. Why? Return customers tend to buy more from a company over time.” Therefore, it makes sense for community banks and credit unions to focus on retention and increasing wallet share of existing customers.

Financial Institution Customers
Winning Back Business by Identifying Competitor Payments

Many community bank customers and credit union members utilize multiple financial institutions for various products. They may have a checking or savings account at their local bank or credit union, but an IRA account at a large, national investment firm, or a loan through another financial institution. By identifying which customers have external accounts and which products they may have through other institutions, community banks and credit unions can take steps to win back that business and increase wallet share of their existing customers and members. Daybreak‘s Competitor Payments Smart Feature mines transactional data and uses AI algorithms to flag external products with competing financial institutions on all active customers/members. These insights can be used to make more attractive targeted offers to win back business.

Watch the video below to see how banks and credit unions can utilize Daybreak’s Competitor Payments insights to win back business from competing institutions:

In addition to providing the ability to discover competitor payment insights in transactional data, Daybreak allows community banks and credit unions to compete with large financial institutions by…

  • Understanding customers,
  • Optimizing processes, and
  • Revealing actionable insights.

See how Daybreak Customer Intelligence for Financial Institutions is the customer data platform that makes it easier for community banks and credit unions to gain actionable insights and achieve positive business outcomes.