Aunalytics is a 2022 Inc. 5000 Honoree

Aunalytics Selected for Inc. Magazine’s 5000 List of the Nation’s Fastest-growing Private Companies for Two Years in a Row

Leading Cloud Data Management & Analytics Company Demonstrates Continued Momentum With its Focus on Helping Mid-market Businesses Accelerate Their Digital Transformation

 

South Bend, IN (August 18, 2022) - Aunalytics, a leading data management and analytics company delivering Insights-as-a-Service for mid-market businesses, has been named by Inc. magazine as one of the nation’s fastest-growing private companies included in its annual Inc. 5000 list. This marks the second consecutive year that Aunalytics earned a spot on the prestigious ranking, representing a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

“The accomplishment of building one of the fastest-growing companies in the U.S., in light of recent economic roadblocks, cannot be overstated,” said Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today.”

The companies on the 2022 Inc. 5000 have not only been successful, but have also demonstrated resilience amid supply chain woes, labor shortages, and the ongoing impact of Covid-19. Among the top 500, the average median three-year revenue growth rate soared to 2,144 percent. Together, those companies added more than 68,394 jobs over the past three years.

Aunalytics offers a robust, cloud-native platform built to deliver enterprise data management, powerful analytics, and AI-driven answers. From the onset, Aunalytics has been dedicated to empowering enterprise and mid-sized businesses located in secondary and tertiary markets, with advanced data management and analytics tools. Typically in these markets, the technical talent needed to use, maintain, and achieve value from the solution is scarce. Aunalytics provides its technology as a managed service paired with the expert talent needed to achieve ROI.

The analytics portion of the platform represents Aunalytics’ unique ability to unify all the elements necessary to process data and deliver AI end-to-end, from cloud infrastructure to data acquisition, organization, and machine learning models – all managed and run by Aunalytics as a secure managed service. Aunalytics continues to gain traction in industries such as financial services, healthcare, and manufacturing where companies are challenged with undertaking the digital transformation required to succeed in the modern world.

“We’re thrilled to be selected for the Inc. 5000 two years in a row – this truly demonstrates the accelerated growth Aunalytics has experienced as a result of providing advanced talent and tools that are typically not affordable for mid-market businesses,” said Rich Carlton, President of Aunalytics. “Our goal from the very beginning has been to address the midsize business sector and we remain committed to serving the best interests of our customers in this category because it is so critical for both innovation and the economy.”

Complete results of the Inc. 5000 can be found at www.inc.com/inc5000.

 

Tweet this: .@Aunalytics Selected for Inc. Magazine’s 5000 List of the Nation’s Fastest-growing Private Companies for Second Consecutive Year #Inc5000 #Dataplatform #Dataanalytics #Dataintegration #Dataaccuracy #AdvancedAnalytics #ArtificialIntelligence #AI #Masterdatamanagement #MDM #DataScientist #MachineLearning #ML #DigitalTransformation #FinancialServices

 

About Inc.

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference & Gala is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

For more information on the Inc. 5000 Conference & Gala, visit https://conference.inc.com/.

 

About Aunalytics

Aunalytics is a data platform company delivering answers for your business. Aunalytics provides Insights-as-a-Service to answer enterprise and mid-sized companies’ most important IT and business questions. The Aunalytics® cloud-native data platform is built for universal data access, advanced analytics and AI while unifying disparate data silos into a single golden record of accurate, actionable business information. Its DaybreakTM industry intelligent data mart combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to timely, accurate data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides on-demand scalable access to technology, data science, and AI experts to seamlessly transform customers’ businesses. To learn more contact us at +1 855-799-DATA or visit Aunalytics at https://www.aunalytics.com  or on Twitter and LinkedIn.

 

PR Contact:
Denise Nelson
The Ventana Group for Aunalytics
(925) 858-5198
dnelson@theventanagroup.com


One Columbus

Aunalytics Extends Its Presence in Greater Columbus Area

Leading Data Platform Provider Joins One Columbus Organization to Help Foster Economic Development in the 11-County Region, and Is a Featured Presenter at a Cybersecurity Forum in Sydney on August 19

South Bend, IN (August 17, 2022) - Aunalytics, a leading data platform company delivering Insights-as-a-Service for mid-market businesses, announced today its membership in One Columbus, the economic development organization for the 11-county Columbus, Ohio region. With an office in Bellefontaine, Aunalytics is committed to contributing its resources to foster the economic well-being of the broader Columbus region.

Working with local and state partners, One Columbus serves as the business location resource for companies across Central Ohio and around the world as they grow, innovate, and compete within the global economy. Its mission is to lead a comprehensive regional growth strategy that develops and attracts the world’s most competitive companies, grows a highly adaptive workforce, prepares its communities for the future, and inspires corporate, academic and public innovation throughout the greater Columbus area.

“As with other regions of the country, the organizations in the Greater Columbus area are interested in increasing their competitive advantage through digital transformation,” said Robert Lizotte, Ohio Local Market Leader for Aunalytics. “As a member of One Columbus, we look forward to demonstrating how this shift can be accomplished in a more secure and efficient way to drive a higher return on business initiatives.”

Aunalytics also announced that its Chief Security Officer, Kerry Vickers, will speak in Sydney, Ohio at the Sydney Shelby Chamber of Commerce cybersecurity forum, “Do You Have a Plan?” on August 19, at 8amET. Vickers is one of nine subject matter experts who will outline the threats and the measures that can be taken to mitigate cyber invasions which occur on a daily basis, to organizations large and small.

 

Tweet this: .@Aunalytics Extends Its Presence in Greater Columbus Area #Cybersecurity #FinancialServices #Banks #CreditUnions #Dataplatform #DataAnalytics #Dataintegration #Dataaccuracy #AdvancedAnalytics #ArtificialIntelligence #AI #Masterdatamanagement #MDM #DataScientist #MachineLearning #ML #DigitalTransformation #FinancialServices

 

About Aunalytics

Aunalytics is a data platform company delivering answers for your business. Named a Digital Innovator by analyst firm Intellyx, and selected for the prestigious Inc. 5000 list two years in a row, Aunalytics provides Insights-as-a-Service to answer enterprise and mid-sized companies’ most important IT and business questions. The Aunalytics® cloud-native data platform is built for universal data access, advanced analytics and AI while unifying disparate data silos into a single golden record of accurate, actionable business information. Its DaybreakTM industry intelligent data mart combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to timely, accurate data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides on-demand scalable access to technology, data science, and AI experts to seamlessly transform customers’ businesses. To learn more contact us at +1 855-799-DATA or visit Aunalytics at https://www.aunalytics.com or on Twitter and LinkedIn.

 

PR Contact:
Denise Nelson
The Ventana Group for Aunalytics
(925) 858-5198
dnelson@theventanagroup.com


Daybreak Smart Features with Kate Siupinski

An Interview with Kate Siupinksi of Aunalytics: Daybreak Smart Features & Implementation

Interview

An Interview with Kate Siupinksi of Aunalytics: Daybreak Smart Features & Implementation

Kate Siupinski, Director of Client Success Advisory at Aunalytics, talks about her background in the financial services industry and how Daybreak's Smart Features benefit banks and credit unions.

Daybreak Smart Features with Kate Siupinski
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Daybreak Smart Features with Kate Siupinski

Daybreak Smart Features & Implementation: An Interview

Interview

Daybreak Smart Features & Implementation: An Interview

Kate, Director of Client Success Advisory at Aunalytics, talks about her background in the financial services industry and how Daybreak's Smart Features benefit banks and credit unions.


Aunalytics Dashboards Deliver Insights and Actionable Business Opportunities

Aunalytics Dashboards Deliver Insights and Actionable Business Opportunities to Mid-Market Banks and Credit Unions to Achieve Greater Visibility into Data, Strengthen Regional Market Position, and Compete More Effectively

Dashboards Augment Capabilities of Aunalytics Daybreak for Financial Services Cloud-Native Data Platform to Drive Customer Intelligence and Higher Strategic Value 

South Bend, IN (July 12, 2022)Aunalytics, a leading data platform company delivering Insights-as-a-Service for mid-market businesses, announced today a new set of pre-built dashboards that augment the value delivered by the company’s DaybreakTM for Financial Services solution. The Daybreak dashboards are designed to deliver insights and actionable business results by revealing opportunities associated with customer, competitive, marketing, lending, and branch data and automatically presenting the data in a way that is easily understood, without any manual processes required.

Customer intelligence and personalized marketing in a digital world matters more than ever before, especially for mid-market banks that have traditionally relied on hometown, white glove service to win customers. With Aunalytics Daybreak for Financial Services, midsize financial institutions can target-market more efficiently, reach high-value customers with the right product offering, and win business away from competitors to expand value. With the new Daybreak dashboards, mid-market banks and credit unions can achieve greater visibility into their data and identify more opportunities to strengthen their position in regional markets and compete more effectively.

The Daybreak for Financial Services cloud-native data platform integrates and cleanses data for accuracy and mines transactional data daily with AI-powered algorithms for customer intelligence and timely actionable insights that drive strategic value.

New Daybreak Dashboards include:

Customer Profile - This dashboard delivers an enriched profile of individual customers, powered by AI- insights that deliver intelligence on future customer growth beyond mere aggregations and reports of the past.  The Customer Profile offers a 360-view of each customer including analysis of data integrated from multiple sources across the organization, and mined daily for timely fresh insights that can be acted upon. Banks can identify accounts that a customer has with competitors in order to make a more attractive offer to win their business and grow customer value. They can also determine the next best product offering for customers today, based upon their transactional behavior, and gain a deeper understanding of customers and the branches they use, beyond the origination branch.

Competitor Payments - Competitor Payments reveals insights for each customer, each competitor, and type of financial product. The dashboard tracks competitor payments by amount and how long they have been taking place so that a banker or credit union can determine when customers or members are likely to look for a new product, then create better offers as a result. Competitor Payments can drill down on credit cards, mortgages, auto loans, and investment products to identify a more competitive offer and use the segmented Customer List dashboard to target them. By using targeted competitive offers made to the right customers at the right time, banks can efficiently grow value from customers to increase net deposits.

Retail KPI - Retail KPI (key performance indicators) help banks to increase total deposits and accounts, and identify growth opportunities and potential. The dashboard delivers key performance metrics to retail leaders to understand the drivers of their account and deposit growth. It enables them to analyze deposits and balances over time and understand growth trends. It also provides data for overall institution performance, as well as detailed performance for each region, branch, market, product type and individual product to identify opportunities for growth and understand which branches are driving change.

Lending KPI - The Lending KPI dashboard delivers key performance metrics to lending leaders to understand the drivers of their loan and loan balance growth. It enables them to view trends over time for original loan amounts and outstanding loan balances. The dashboard provides data for overall institution lending performance and detailed performance of lending by branch, region, market, product type, and each product to uncover opportunities for growth and understand which products, team members, and branches are driving growth. The accompanying Lending Officer dashboard reveals performance insights by team member and shows loans closed and principle amounts over time.

Marketing KPI - This dashboard delivers key performance metrics to marketing leaders on campaign effectiveness to improve targeting and reduce account acquisition cost. It enables banks to target their institution’s marketing to reach the right customer at the right time with the right offer, making marketing operations more efficient and successful by using a data driven approach. Capabilities include:

  • Track campaign performance by resulting deposits and new accounts
  • Understand customer acquisition cost by region, branch and product type
  • Assess account and balance growth by region, branch, and product type
  • Understand new account demographics

Branch Reassignment - The Branch Reassignment dashboard delivers key information to business leaders to understand branch utilization and change over time based on where a customer originates and performs business. They can identify branch growth opportunities and areas where efficiencies can be improved, and view branch utilization to see customer banking patterns. With this, banks can determine which products to market at a particular branch and more precisely target those customers who are likely to need that product.

“Daybreak dashboards offer more than just reporting on the past. They connect the dots of relevant data and use predictive analytics to create a picture revealing intelligent insights that help financial institutions build smarter business strategies,” said Kyle Davis, Vice President of Daybreak, Aunalytics. “Designed to accelerate the value derived from AI-powered insights, Daybreak dashboards enable mid-market banks and credit unions to more clearly see the opportunities presented by their data and take action to increase net income and advance their competitive position.”

 

About Aunalytics

Aunalytics is a data platform company delivering answers for your business. Named a Digital Innovator by analyst firm Intellyx, and selected for the prestigious Inc. 5000 list, Aunalytics provides Insights-as-a-Service to answer enterprise and mid-sized companies’ most important IT and business questions. The Aunalytics® cloud-native data platform is built for universal data access, advanced analytics and AI while unifying disparate data silos into a single golden record of accurate, actionable business information. Its DaybreakTM industry intelligent data mart combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to timely, accurate data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides on-demand scalable access to technology, data science, and AI experts to seamlessly transform customers’ businesses. To learn more contact us at +1 855-799-DATA or visit Aunalytics at https://www.aunalytics.com  or on Twitter and LinkedIn.

 

PR Contact:
Denise Nelson
The Ventana Group for Aunalytics
(925) 858-5198
dnelson@theventanagroup.com


eBook: What Mid-Market Companies Need for Data-Driven Success and How to Get It

eBook

What Mid-Market Companies Need for Data-Driven Success and How to Get It

Using your data as an asset to drive competitive business growth and achieve cost cutting operational efficiencies is imperative for a company to compete, survive, and thrive. Increasingly, data and analytics have become a primary driver of business strategy and the potential of data-driven business strategies is greater today than ever.

eBook - What Mid-Market Companies Need for Data-Driven Success
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Crypto Risks for Banks and CUs

The Visible and Invisible Risks of Cryptocurrency for Banks and Credit Unions

Article

The Visible and Invisible Risks of Cryptocurrency for Banks and Credit Unions

The allure of investing early in the “next big thing” has led to increased interest in crypto investment. As a new industry, it is highly unregulated compared to other types of investments and banking. While there is potential for a big win, there is strong potential for a big loss. As a bank or credit union, here’s what you need to know to protect your institution.

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Marketing pitfalls: duplicate mailers

Marketing pitfalls can damage customer relationships—here's how to avoid them

While the main goal of marketing is to gain new customers or increase spend from existing customers, at times, marketing effort can do more harm than good. Unfortunately, a marketing campaign could not only fail to entice customers, but certain pitfalls could actively damage customer relationships. Fortunately, there are ways to avoid them. Below are three major mistakes that marketers are prone to making.

 

#1 Duplicate Mailers

Marketing pitfalls damage customer relations, for example, duplicate mailersThere is nothing more frustrating than opening up the mailbox and receiving multiple duplicate postcard mailers from a single company.  Or when they are addressed to you using two variations or spellings of your name. Or when one is addressed to another member of your household and the second to you. Even worse, when one is addressed to you and another to a generic “household” at your address. Your household typically does not require more than one.

This leaves you to focus on the wasted paper and postage instead of the product or service being marketed. And if the company sending the mailer knew more about the target customer, perhaps the target is someone who does not respond well to snail mail and doesn’t like it. Mailed promotional materials go straight into the recycling bin without even entering houses in many households. This type of waste would be avoided by intel on channel preference of prospects.

When you receive duplicate mailings from a company that you do not do business with currently, it can be viewed as a sign that the customer experience would lack attention to detail, personalization and efficiency. This is a turnoff. That company is likely to be put on a mental list of those you do not want to do business with – period.

If a company that you are doing business with sends multiple duplicative mailers to your home, this can be even worse. In this digital world, many businesses ask customer profile questions including preferred contact method. If you opt in for electronic communications and e-bills, sending a mailer shows that the company is either not listening to its customers or the company is not communicating well within its internal teams. You took the time to complete the profile, yet the business can’t be bothered with using your input. Did anyone read your form fill results? Again, this shows lack of personalized customer experience, inefficiency and lack of cohesiveness in operations. As a current customer, you feel even more devalued than the business that does not have a relationship with you.

Sometimes the duplicate mailings are sent to your name using slight variations of your address, such as “Street” versus “St.” If the business cleaned up its mailing list and recognized that this is the same location, it would save on operational costs and make the company look smarter.

 

#2 Marketing Products to Customers Who Just Bought Them

A second frustration is receiving a mailer from a company that you currently do business with asking you to purchase products or services that you already have purchased from them. For example, a bank sends a mailer to open a HELOC account or a credit card account when you already have that product from that bank. Is the bank carpet bombing mailings to everyone? How wasteful. Is it that the bank does not care enough about you as a customer to take the time to realize which products you already have with them?

The misdirected marketing may cause customers to begin to think that they should place their business with a bank that cares about their business enough to know which accounts a customer has with them. Really, the relationship would be better if the bank stopped trying to engage its customers than continue to do so with communications that miss the mark.

 

#3 Bad Timing

A third pet peeve with marketing is when the offers are untimely. For example, if you just refinanced your mortgage with your bank, the bank should not send you a mailer 10 days later for a refinancing opportunity. Yes, customers appreciate notification of interest rates becoming more favorable. But given that you just paid closing costs (or folded them into your loan), refinancing 10 days later is not likely. Instead, you run the risk that the customer sees even better terms being offered and feels dissatisfied with his new product or even mad. From the customer’s perspective, if the bank had told him to wait 10 days, he’d have better terms. Marketing can do better on timing.

Marketing should not damage customer relations.

 

The Digital Data Challenge

Many businesses have a plethora of data that is typically siloed across many systems throughout the organization. Aggregating and integrating this data for marketing purposes is a major challenge that can be difficult and time-consuming, if not nearly impossible.

Hyper-personalized services that factor in intelligence about a customer holistically should form the core of customer relationships. To achieve this goal, businesses can integrate their disparate data architecture across lines of business and functions to create a 360-degree view of customers and allow for targeted marketing based upon data.

New and advanced data analytics powered by artificial intelligence (AI) are available today that enable customer intelligence to drive marketing. Aggregate your data and ensure that it is cleansed to remove duplicate customer lists for mailings. AI-powered analytics recognizes when people with different names are part of the same household to further eliminate duplicate mailings.

Harness the power of your data to personalize a customer’s experience with your company and not only avoid these pitfalls, but enable smarter targeted marketing.


Digital Banking and Analytics Initiatives Top Banking Technology Predictions for 2022

Digital Banking & Analytics Initiatives Top Banking Technology Predictions for 2022

Bankers looking over analytics reportsWhen looking at major trends and predictions regarding banking technology for mid-market financial institutions this year, two themes top the list—digital banking and analytics initiatives. Mid-market financial institutions have been placing more emphasis on digital banking and analytics initiatives in recent years as consumer preferences and technologies evolve. But over the past two years, the pace of this shift has accelerated. As we move away from the initial shock to our economy caused by the global pandemic, and continue to feel its ripple effects in the supply chain, the jobs market, and price increases in nearly every sector, 2022 reveals that time is of the essence for new leaders to emerge in mid-market banking with smart technology investments.

Unfortunately, simply providing a mobile banking app is not enough in a world where customers demand personalized digital interactions. A banking institution must augment digital banking technology with customer intelligence and implement data-driven decision making through AI-enabled analytics. This is not a minor undertaking. It may require the bank to make a fundamental shift in the way it operates and the initiatives it prioritizes. Cultivating a data-driven culture is essential in meeting this goal. However, this can be challenging. Many mid-market financial institutions may not yet have the technology and talent needed to facilitate a data-driven culture. It requires data management and advanced analytics technology and expertise. Organizations need to take steps now in order to not only stay relevant—but to truly thrive—in this ever-evolving industry. Staying up-to-date on the latest technological trends is the first step in the process.

To learn more about the top technology trends in mid-market banking, and steps community banks and credit unions can take now in order to bridge the competitive gap, download our eBook, Top 5 Imperative 2022 Banking Technology Predictions for Mid-Market Financial Institutions.