Aunalytics Job Opening

Chief Marketing Officer

Location: South Bend, IN
Type: Full Time

Position Overview

As a rapidly growing tech company, Aunalytics is seeking a Chief Marketing Officer (CMO) to scale our strategic marketing efforts. As CMO, you will design, implement, and monitor effective marketing strategies that align with our business goals. You will strive to ensure that the activities of the marketing department directly contribute to the company’s long-term success. You will oversee the company’s digital footprint, community relations, demand generation activities, marketing campaigns, and special events.

Essential Duties and Responsibilities

  • Develop compelling value propositions that drive distinct competitive advantages for selling new and existing products as well as expanding utilization within the existing client base
  • Develop and execute marketing plans, defining what support is needed to hit objectives
  • Create and implement innovative multi-channel acquisition strategies & campaigns via strong collaboration with product, sales, and technical teams
  • Provide input to the product team regarding initiatives that can support key marketing objectives
  • Establish a powerful marketing funnel and ensuring leads are qualified when entering the sales pipeline
  • Develop our sales/ marketing roadmap (in collaboration with the head of sales) to align marketing and sales and to generate the best leads, keep them engaged, and connect with them at the right time to close more deals
  • Analyze and interpret internal sales data to inform business decisions and make recommendations to executive leadership and partners
  • Provide ongoing tracking, measurement, KPI, and ROI analysis for the team’s marketing initiatives and campaigns to provide clear, actionable insights that inform and inspire communication for strategic calendar and brand initiatives

Preferred Skills

  • 8+ years of experience in marketing leadership roles, including experience scaling a growing team, supporting C-level executives, and driving company-wide marketing strategies in partnership with cross-functional teams
  • Track record of being responsible for an annual budget with excellent performance metrics, driving compelling creative campaigns across digital channels
  • Team-player and builder who can execute and thrive in a fast-paced environment and startup culture; strong decision-maker with the ability to reorient teams and drive execution cross-functionally when priorities change or are ambiguous
  • Outstanding written and oral communication skills; a natural storyteller and creative problem solver; native in both digital and physical worlds; a collaborator with a constant curiosity and a learning mentality who likes to execute on the tactics as much as setting the strategy
  • A passion for radical innovation and a deep understanding of tomorrow’s groundbreaking technologies, innovation trends, and consumer needs
  • Intrinsic drive to roll-up your sleeves and get things done; a self-starter, productive working independently or collaboratively
  • Experience with mergers and acquisitions a plus
  • Share our values: growth, relationships, integrity, and true grit