Optimize Your Site
A clickstream analysis can help organizations discover detailed information that cannot be found in simple web stats alone. This analysis can lead to improvements that increase traffic and conversion rates.
We work with eCommerce businesses, web-based media companies, and others who are determined to optimize traffic to their sites. We can analyze how users navigate your site, pull data across multiple systems to create robust profiles of users, and develop algorithms to predict and recommend products and content to users based on their browsing history and demographic data. A detailed clickstream analysis can also reveal weaknesses in your site, providing guidance on which areas to improve for maximum usability.